Saturday, February 21, 2009

Rip-off entertainment

The best advertisement I've seen in awhile caught my eye as I was taking a mini-bus down the Corso on my way home from work.  The Corso is an endless boulevard of shopping and commercialism chaos that extends from the monstrously huge Vittorio Emmanuele monument (otherwise known as the Wedding Cake for its huge white blobby layers of embellished, deck-out, golden-laced stone) to the equally huge Piazza del Popolo at the other end.  Normal buses can't go down the Corso, but mini-buses can.  Mini buses have 8 seats in them - 4 in the back facing forward, 4 next to the driver facing backwards, and about 5, maybe 6 feet in between the two.  

Needless to say, Italians try to squeeze about 47 people into this teeny death trap.  

But I digress.  

So, an underwear store had an poster in its window advertising a "buy 2 for this price" sort of sale.  This poster attempted to cater to the masses, and by that I mean Italians and tourists alike, and those who can understand English, and those who can't read, period.  To aid those who cannot read, they had line drawings depicting the different types of underwear they sold followed by "= 4 euro" etc.  

To appeal to Americans and the entire world, which were all recently blown away by the positive power of our new American president's amazing rhetoric, their sign proclaimed in big bold letters "YES WE CAN!!!!!"

The lovely underwear diagrams were directly underneath.

I've never seen Obama's horrid slogan, which conjures up images of the Little Engine That Could for me every single time, put to a better use.